Whitepapers & Articles

Online measurement has become increasingly focused on the integration of online behavior with customer marketing touch-points. One of the reasons for this growing concern with integration is the success and interest in “re-marketing” programs — messaging opportunities presented by visitors who enter but abandon site funnels.

This white paper will examine some of the key real-time data management and analysis problems with smart energy grids. It will also discuss how CEP-driven Continuous Intelligence streamlines the path to better energy management.

The banking industry continues to suffer from the global recession and backlash from last fall’s financial crisis. While it’s tempting to believe that bank-related technology investment is dead, financial services firms are actively looking for specialized applications and solutions to help address system weaknesses that they could afford to ignore during the boom years. This report describes eight companies that address diverse or merging banking industry needs like fraud prevention, sales skills development, and credit and lending efficiency.

When all else fails, it is human nature to ask “what if we did it differently next time?” The financial services industry has certainly needed to ask a number of soul-searching questions of late. Part of the questioning has been driven by the regulatory fraternity as they look to plaster over some rather large cracks. However, some of the questions are also echoing in boardrooms as banks’ leaders examine how better, more practical capabilities – like managing their cash flows on an intraday versus the next day basis – can not only help the institution survive but actively compete in a more challenging environment.