Continuous Intelligence: Where Message Meets Moment

The core requirement for good communication is relevance -- what does the consumer care about? To understand that, an organization has to be able to collect data from all its various touch-points, then combine that data into a view of the consumer, and it all has to be done on a moment's notice. Continuous Intelligence technology can provide a full touch-point marketing strategy....

This article, written by Gary Angel, president and CTO of Semphonic and John Morrell, VP of product marketing at Aleri, was recently published in E-Commerce Times and CRM Buyer.