Semphonic and Aleri Partner to Deliver Innovative Continuous Intelligence Solutions for Online Retail and Service
CHICAGO, September 14, 2009 - Aleri Inc., the Continuous Intelligence™ company and a leading provider of enterprise-class complex event processing (CEP) technology and CEP-based solutions, announced today that it has partnered with Semphonic, a world leading web analytics consulting firm, to deliver CEP solutions that allow organizations with online commerce and service to monitor customer behavior and buying patterns in real-time. The joint solution will provide a unique advantage to creating stronger customer relationships with a more targeted approach to marketing, sales, advertising and service programs. Semphonic and Aleri outline an example of a specific Continuous Intelligence solution for event-driven, touch-point marketing in a recently published whitepaper.
“We see CEP technology as the future of online customer marketing. CEP software provides the sort of Continuous Intelligence that touch-point marketing demands,” said Gary Angel, President and CTO of Semphonic. “It provides a real-time engine for identifying key customer behaviors within the very large amounts of data typically generated by today’s web sites. CEP also provides essential capabilities to tie those patterns to key customer information and then push that information to the core systems used to generate and personalize emails, offline communications, and dynamic web site content.”
Aleri’s CEP engine provides Continuous Intelligence (CI) solutions designed to generate timely insight into critical customer events. By implementing CEP technology, online commerce providers can dramatically transform the effectiveness of Web marketing, moving it from a silo-ed customer touch-point to an integrated full-touch-marketing system. An event-driven, full life-cycle marketing solution offers an online measurement and integration strategy based on creating information-driven contacts at every state in the customer lifecycle by identifying specific online customer touch-point “hot spots” and applying event-driven analytics that recognize and react to those customer events.
The Continuous Intelligence application, powered by Aleri’s CEP technology, provides a cost-effective and superior technology for implementing a full touch-point marketing strategy. On an Ecommerce site or electronic transaction network, customer intentions are buried within large volumes of fast changing live data, such as clickstreams or purchase transactions. The benefits of implementing Continuous Intelligence solutions based on Aleri CEP technology include:
- Increased revenue through interactive, personalized offers representative of the immediate behavior and needs of customers across all channels;
- Higher customer satisfaction and reduced customer churn through proactive problem identification and resolution.
“We are excited to be working with Semphonic to further strengthen the effectiveness of Web marketing,” said John Morrell, VP of Marketing for Aleri. “By Implementing Continuous Intelligence solutions, organizations can quickly implement a monitoring system that will help them understand and act upon customer needs buried in live data at a granular level. Having greater insight at a more granular level enables organizations to create an accurate, live customer behavior profile and execute in-the-moment actions.”
Semphonic and Aleri presented the solution whitepaper to industry leaders in web analytics and online measurement at the Semphonic X-Change Conference in San Francisco on September 10, 2009. All attendees of the conference received a copy of the comprehensive paper entitled, “Event-Driven Customer Marketing Across the Customer Lifecycle Using Continuous Intelligence”, which details the CEP-based Full Touch-Point Marketing solution.
Additionally, Semphonic and Aleri will be hosting a Webinar entitled “Achieving Full Touch-Point Marketing in an Online World Using Continuous Intelligence”. The Webinar will take place on September 16th at 2 pm ET. All attendees of this webinar will also receive a copy of the joint Semphonic-Aleri white paper. To sign up for the Webcast please visit www.aleri.com. The white paper will be available for free download after the webinar.
