Achieving Full Touch-Point Marketing in an Online World Using Continuous Intelligence

Online measurement has become increasingly focused on the integration of online behavior with customer marketing touch-points. Taking a complete view of the customer acquisition life-cycle will often generate numerous potential integration points that can be profitably exploited - increased percentage of closed sales, effective cross-sells and up-sells, re-marketing to reacquire sales and remediation to secure future revenue streams.

The goal of every marketing organization should be to achieve consistent relevance around both “message” and “moment.” To achieve this, an organization must pay attention to every identifiable pattern of activity that signals a contact opportunity and match that to an optimal message.
Such a solution requires an online measurement integration strategy based on creating information-driven contacts at every state in the customer lifecycle – a strategy we call full touch-point marketing. At the heart of this solution is Continuous Intelligence application, powered by a new breed of software, Complex Event Processing, which provides a cost-effective and superior technology for implementing a full touch-point marketing strategy.
Please join Gary Angel, President and CTO at Semphonic, and John Morrell, Vice President of Product Marketing at Aleri, for this exciting webcast where you will learn:

• The definition, value and benefit of full touch-point marketing and how it can positively impact online commerce revenue,
• About specific online customer touch-point “hot spots” and how to apply event-driven analytics to recognize and react to those customer events,
• How a Continuous Intelligence solution, driven by CEP software, can recognize the customer patterns that represent these life-cycle events and drive proactive actions to maximize customer revenue.

This is a must see event for online commerce and online measurement practitioners who want to learn how to implement live, event driven analytics that maximize message and moment to their customers.

Date: September 23
Time: 1:00pm Central Daylight Time
Register Now!!