Business Relationships

Through Aleri’s partner program, we typically work with four types of business relationships, with a focus on mutual revenue and market awareness:

Value Added Resellers (VARs)

VARs offer the Aleri platform as a component to a larger solution which they design and deliver to the end user. These technologies are complimentary to each other and the VAR will incorporate the Aleri CEP engine into their product offering. This is a complete technical integration whereby the Aleri CEP engine becomes a component of the partner’s product.

Distributors and Resellers

As a global business, Aleri understands the value that distribution and reseller partners bring to our business. We offer a tiered program to these partners as well as tools, sup­port, and training to help them achieve their goals.

Referral Partners

Referral partners evangelize the Aleri product to their customer base or prospects and then team with Aleri on a relationship handoff to the appropriate Aleri salesperson.

Marketing Alliances

Aleri works with our alliance partners to target strategic customers by co-marketing a joint solution. This can be done through a variety of ways including logo swapping, press releases, joint customer-facing collateral creation, and collaboration on external events such as webinars and conferences.