Retail Distribution

Retailers are faced with dynamic operational problems everyday. Rapid shifts in customer demand can cause regional or local stock-outs. Fickle consumer behavior and a wider array of product choices drive rapid shifts in distribution of products. And the increasing growth of the consumer sales channel continues to force organizations to balance in-store sales and stock with online sales.

Optimizing this continuously changing environment presents difficult challenges. Rapidly changing data such as point-of-sale data, need to be continuously analyzed with historical trend, inventory, product availability, logistics, and sales campaign data to present up-to-the-moment intelligence and derive immediate required actions to align the operations.

In this rapidly changing environment, an Aleri-based Continuous Intelligence solution will allow the retail operations to keep a watchful eye on product availability and distribution, and execute fast, efficient actions. The Aleri-based solution offers benefits such as:

• Maximizing in-store revenue through the immediate recognition of critical stock-outs and the required logistical actions to feed regional customer demand;
• Immediate recognition of national, regional, or local shifts in the sales of similar products, and the inventory and logistical actions to fulfill these demand shifts;
• Recognition of cross-channel customer behavior, such as online research and in-store purchase of particular products, and the realignment of product availability to meet this demand.

The Aleri product family provides makes it easy to integrate the large amount of diverse live and operational data sources for high volume situational analysis, the power to drive intelligence at a granular product detail level, and the sophistication to derive the responsive logistical and alignment actions.